Outside the sheer number of fans on the internet, like @BullManUGA and @mearn over at Twitter, who think the commercial was off because, and we quote, "Has anyone in history ever put different Pringles flavors together like that?" — a seemingly unimportant reason to bash what others think was a fantastic commercial, some internetians believe the commercial was pointless in the classical sense of the word.
To many, the commercial didn't resonate at all. Fans had a difficult time deciphering what the short advertising segment was trying to say with their astronaut-abandoning theme. Twitter user @awolk, for example, said he had "zero idea" what the commercial was about and asks if it was some sort of "inside joke." Another, @RichLightShed, wrote it was a "Nice way to waste $5 mm," and several football fans hopped on the Twitter line to agree with him. Yet another viewer, @NicholsCarleigh, says, "I didn't care much for the Pringles commercial. Positioning/takeaway wasn't super clear beyond their usual 'stacks.'"
To another, lesser-extent, a few fans, such as @hooplooops, complained about the company's new logo, but that's not something that will usually put fans off like, say, paying for a Super Bowl ad that the viewers don't understand.
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