"Our main form of work is the Gaia's whole healing essentials. We offer other types of healing modalities," he continued. The publication further noted that at the time (September 2020), the group also sold junk science nutritional supplements and colloidal silver and gold.
At the center of the group's beliefs was Carlson, who insisted on being called "Mother God" or "Mom," according to Vice. Group members believed that Carlson had been living through her 534th reincarnation, that she'd been trying to save humanity for 19 billion years, and that she would soon lead 144,000 "chosen ones" into a new, mystical dimension. "Mom was just in full consciousness for her whole life," said a woman who identified herself as Hope.
There are multiple key differences between a cult and a religion, but as The Guardian noted, two of those key differences involve a charismatic leader who becomes an object of worship, and indoctrinating members through isolation, coercion, and other tactics. "Love Has Won" certainly checked two of those boxes, according to people who have crossed paths with the movement. For example, "Mother God" Carlson required three key things of her followers, according to Vice: pandering to her every need, leaving their old lives behind, and bringing in money to the organization.
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