A picture of a brown, speckled egg is officially the most-liked photo on Instagram, beating a record previously held by Kylie Jenner.
The account was launched ten days ago on January 4 with the sole purpose of challenging Kylie's social media popularity. "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌," the enigmatic page creator captioned the solo image on their page.
Kylie's most viral Instagram post—which boasts over 18 million likes—is an intimate and precious snapshot of baby Stormi Webster holding her mama's manicured thumb. It was the first glimpse she shared of her baby girl after giving birth to her last February, following her very private pregnancy.
Jenner took her Insta-defeat in good spirits and even decided to share her hilarious reaction to the loss. She posted a meme featuring a throwback Snapchat video of her cracking an egg onto the sidewalk, on a presumably scorching hot day, to see if the egg would cook. The meme's caption reads: "Kylie when she sees the world record egg account," and she captioned her pos,t "Take that little egg."
Jenner, along with big sister Kendall Jenner, Hailey Bieber, Eva Chen, John Mayer, and producer Kaskade, were just a few of the staggering 30 million-plus Instagram users who "liked" the egg photo and showed their support for the account's world record pursuit.
Although the page creator(s) are currently unknown, as of 11:30 a.m. today, the account's updated bio reads: "Official world record holders of the most liked picture on Instagram." Your serve, Kylie.
Nicole Saundersis the beauty editor at Best Products with over seven years of experience researching, writing, and editing lifestyle content. She specializes in breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. She takes great pride in heavily researching and testing featured beauty products, — such as hairdryers and foundations — on our site, and spotlights her all-time seasonal favorites in her quarterly column Best New Beauty. And she tests quite literally thousands of launches for our Best New Beauty Awards package.
Before this, I was the first-ever Associate Commerce Editor at NBC News, where I helmed the skincare and wellness coverage. In this role, I regularly interviewed high-profile experts to help readers make savvy shopping decisions on everything from hairdryers and vitamin C serums to fitness equipment and air quality monitors. Outside of my wellness beat, I regularly wrote gift guides and sales articles pegged to major shopping events like Black Friday, Cyber Monday, and Amazon Prime Day.
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